One of these guys is wrong
One of my “must see” daily websites is macsurfer.com. Today I came across 2 headlines listed right on top of each other:
From bgr.com: web traffic patterns suggest iPad was a dud this holiday season
And…
From macdailynews.com: ad network numbers suggest apples iPad had a massive Christmas
Clearly, one of these is wrong. Both linked articles cite the same data from Chitika Insights. However, bgr.com simply regurgitates the Chitika data and conclusion (that iPads did not sell well for Christmas) while macdailynews.com, actually tries to interpret the data and comes to the (correct) conclusion:
If 1 million Kindle Fires were being seen by Chitika and they increase by 122% after Christmas, then that’s a total of 1.22 million new Kindle Fires that were unwrapped, turned on, and measured > by Chitika…. if 40 million iPads were being seen by Chitika before Christmas and iPad shows a 28% increase (or whatever percentage that graphic is trying to show) after Christmas, then 11.2 million new iPads were unwrapped
Which leads me to two points:
First, lies damn lies and statistics. Chitikas data on first glance looks like it actually supports the fact that more kindles were opened on Christmas than iPads. But, when you actually apply some critical reasoning to the data, you realize it’s just not true.
Second, kudos to mac daily news for being smart. Shame on bgr.com for being dumb.
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danhamilton posted this
